
The Children’s Creativity Museum (formerly “Zeum”), situated in downtown San Francisco, is a place for kids to explore their inner filmmaker, rock star or movie star. They are encouraged to get their hands dirty and sing/dance/shout/whatever to the beat of their own drummer. To facilitate this concept of confidence building, the museum is filled with tools that allow visitors to delve into their creative sides, even including a television studio fully equipped with the same technology professional filmmakers and artists use to film and produce videos. The museum’s educational philosophy of “Imagine, Create, Share” promotes a divergent thinking process that allows children to explore their wild and crazy ideas (Imagine), express themselves with confidence and the freedom to fail (Create), and validate their ideas while building on those of others, thus strengthening the community (Share). All this is done with a main goal in mind: to nurture what the museum calls the “3C’s of 21st-century...